Wal-Mart now bears the dubious distinction of being the world's worst retailer! Market Watch reports that according to the University of Michigan's quarterly American Customer Satisfaction Index, Wal-Mart's score "fell 6% to 68, well below the industry average of 77 and at an all-time low." 

Wal-Mart is dragging down ACSI's 100-point scale. Claes Fornell, director of the Donald C. Cook Professor of Business Administration and head of the ACSI, said of Wal-Mart, "Competing on price is no longer enough to offset lagging quality."

Watch these confessions for more on Wal-Mart's standard of excellence, and of course, the trailer for Wal-Mart: The High Cost of Low Price.